Gen Alpha

Bringing back the spotlight to the youngest and most transformative generation. They are known as “Generation Alpha.” No older than 13, they’re already confronting monumental challenges and embracing the most remarkable opportunities in history. Because of this, we firmly believe they will reinvent the world!

Following our 2020 report, COHO interviewed more than thirty-five Gen Alpha children across the US and six countries worldwide to understand how their lives have grown and evolved from the global crises. Some of what we heard supported expectations, but much opened surprising new insights.

Check out our video teaser and let us know what you think. We would love to share our full report and discuss how your brand can start winning with this new cohort.