Time for a Brand Reset?
During the recent weeks, we’ve all been hearing about brands with seemingly racist, sexist, exploitative, or offensive (in some way) names, logos, mascots…or all of the above.
Gen Z Could Become Private Brand’s Biggest Fans
Generation Z is just coming of age in the market.
The Disemvoweling of Modern Brands
Disemvoweling may sound like a coined word, but I promise you, it’s not. It’s a brand naming technique that owes its origins to texting culture.
Brand Charter: Brand Personality – Part 2
In addition to thoughtful brand values, well-defined “brand personality” attributes are an important strategic element of a robust brand charter.
Our Next Big Journey
Today, COHO Creative – a brand strategy, innovation, and design company – sets out on our next big journey