The Disemvoweling of Modern Brands
Vance Klein Vance Klein

The Disemvoweling of Modern Brands

Disemvoweling may sound like a coined word, but I promise you, it’s not. It’s a brand naming technique that owes its origins to texting culture.

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Kids: Picky to Adventurous Eaters
Vance Klein Vance Klein

Kids: Picky to Adventurous Eaters

I am a Gen X’er by age, but have the eating habits of a Millennial. I am fluent in ethnic flavors and on most occasions make healthy eco-friendly food choices.

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Brand Charter: Values – Part 1
Vance Klein Vance Klein

Brand Charter: Values – Part 1

Hard Seltzers. Cauliflower pizza crust. So what’s next? COHO’s 2021 Food and Beverage Trends could inspire the next, most instagrammable, crave-worthy products in the category.

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