At the intersection of Brands and Innovation is successful businesses with a competitive advantage, growing with new consumers, new channels, and new technologies, giving them a runway for the now, the next, and the future.
For COHO, every Brand Innovation Project is unique and tailored to the scope articulated by the client’s challenges. However, we lean on the Design Thinking process, which gives us a human-centered approach driven by creative and analytical thinking, consumer empathy, and iterative learning.
Our Approach
How We Start
For COHO, it is important to be able to integrate institutional learning with both internal and external stakeholders, as well as to understand the brand’s ambition and its ability to flex (evolve) as we project it into the future.
The immersion gives us the opportunity to synthesize and frame the opportunities.
We think before we draw and before we switch on our Macs. Defining the problem equals understanding the opportunity.
Mapping a chart with an axis of mutually exclusive values can help identify the growth territories and separate the red ocean from the blue.
Put Pen to Paper
A successful cross-functional workshop comes from thorough planning and translating the conclusions from the immersion phase into exciting, inspiring stimuli.
We convert the insights into tangible inspiration that enables productive, cross-functional collaboration.
We approach innovation with empathy, flexibility, agility, and curiosity. We thrive when we are connecting the dots from real-life insights to jobs to be done to new service or brand opportunities informed by trends and new technology platforms.
We are the catalysts for co-creation and the facilitators for efficient, inclusive, and rewarding workshops.
Activate for now, next & future
We map a robust and rigorous path to NPD, pipeline development, concept qualification, and commercialization. Our team helps convert your business challenge into new assets that are road mapped into the Now, Next, and Future.
The problem-solving required to translate abstract ideas into relevant brand and consumer concepts. We create design manifestations to illustrate the brand potential to enable meaningful discussions for future commercial and business viability.