Horton Hears His WHO! Do You?
For those that know me personally, they’re aware that I’m a new father. My wife and I are overjoyed with our little one, born just four weeks ago.
Trendslation: The Rise of Fermentation
You’ve likely tried a beer, sourdough bread, pickles, yogurt, and sauerkraut. If adventurous, you might have had seaweed salad with sushi, kimchi from a food truck, or kombucha your sister brewed at home.
The Disemvoweling of Modern Brands
Disemvoweling may sound like a coined word, but I promise you, it’s not. It’s a brand naming technique that owes its origins to texting culture.
2017 BXP Makeover Challenge
The Makeover Challenge, sponsored by BXP Magazine (formerly Package Design Magazine), Sun Chemical, and Caps57, returned for its 14th year this summer.
Building Better Brand Names
In a past blog post, I discussed reasons why a DIY approach to naming is not always the best idea. In this blog, I will share some best practices for getting to better brand names.
When Do You Want It?
We live in an amazing world. One of fast evolving and ever-changing technology.
Brand Charter: Brand Personality – Part 2
In addition to thoughtful brand values, well-defined “brand personality” attributes are an important strategic element of a robust brand charter.
Don’t Get Lost in Trendslation
People pay attention to trends, whether they realize it or not.
The High Five
Design, when done well, is a powerful tool for telling your story and forming a meaningful connection with the audience.
A DIY Bionic Man?
In the age of Do-It-Yourself, people are taking on all kinds of projects themselves.
The Power of Brand Nostalgia
Retro marketing involves using the past to help sell the present.
The Truth About Spirits
In today’s quickly growing and highly competitive brown spirits (bourbons & whiskeys) market, the need for a strong point of difference is more important than ever.
Kids: Picky to Adventurous Eaters
I am a Gen X’er by age, but have the eating habits of a Millennial. I am fluent in ethnic flavors and on most occasions make healthy eco-friendly food choices.
Brand Charter: Values – Part 1
Hard Seltzers. Cauliflower pizza crust. So what’s next? COHO’s 2021 Food and Beverage Trends could inspire the next, most instagrammable, crave-worthy products in the category.
The New Meaning of Better
Since branded products first hit store shelves over a century ago, they‘ve captured our attention with bold logos, catchy copy, and flashy packaging.
Our Next Big Journey
Today, COHO Creative – a brand strategy, innovation, and design company – sets out on our next big journey