Vance Klein 4/25/17 Vance Klein 4/25/17

Brand Charter: Brand Personality – Part 2

In addition to thoughtful brand values, well-defined “brand personality” attributes are an important strategic element of a robust brand charter.

Vance Klein 2/17/17 Vance Klein 2/17/17

Don’t Get Lost in Trendslation

People pay attention to trends, whether they realize it or not.

Vance Klein 10/4/16 Vance Klein 10/4/16

In the age of Do-It-Yourself, people are taking on all kinds of projects themselves.

Vance Klein 8/1/16 Vance Klein 8/1/16

Today, COHO Creative – a brand strategy, innovation, and design company – sets out on our next big journey