Food and Beverage Trends
Hard Seltzers. Cauliflower pizza crust. So what’s next? COHO’s 2021 Food and Beverage Trends could inspire the next, most instagrammable, crave-worthy products in the category.
Time for a Brand Reset?
During the recent weeks, we’ve all been hearing about brands with seemingly racist, sexist, exploitative, or offensive (in some way) names, logos, mascots…or all of the above.
2017 BXP Makeover Challenge
The Makeover Challenge, sponsored by BXP Magazine (formerly Package Design Magazine), Sun Chemical, and Caps57, returned for its 14th year this summer.
Building Better Brand Names
In a past blog post, I discussed reasons why a DIY approach to naming is not always the best idea. In this blog, I will share some best practices for getting to better brand names.
Brand Charter: Brand Personality – Part 2
In addition to thoughtful brand values, well-defined “brand personality” attributes are an important strategic element of a robust brand charter.