Time for a Brand Reset?
During the recent weeks, we’ve all been hearing about brands with seemingly racist, sexist, exploitative, or offensive (in some way) names, logos, mascots…or all of the above.
Trendslation: The Rise of Fermentation
You’ve likely tried a beer, sourdough bread, pickles, yogurt, and sauerkraut. If adventurous, you might have had seaweed salad with sushi, kimchi from a food truck, or kombucha your sister brewed at home.
The Disemvoweling of Modern Brands
Disemvoweling may sound like a coined word, but I promise you, it’s not. It’s a brand naming technique that owes its origins to texting culture.
2017 BXP Makeover Challenge
The Makeover Challenge, sponsored by BXP Magazine (formerly Package Design Magazine), Sun Chemical, and Caps57, returned for its 14th year this summer.
Building Better Brand Names
In a past blog post, I discussed reasons why a DIY approach to naming is not always the best idea. In this blog, I will share some best practices for getting to better brand names.
Brand Charter: Brand Personality – Part 2
In addition to thoughtful brand values, well-defined “brand personality” attributes are an important strategic element of a robust brand charter.
A DIY Bionic Man?
In the age of Do-It-Yourself, people are taking on all kinds of projects themselves.
The Truth About Spirits
In today’s quickly growing and highly competitive brown spirits (bourbons & whiskeys) market, the need for a strong point of difference is more important than ever.