Time for a Brand Reset?
During the recent weeks, we’ve all been hearing about brands with seemingly racist, sexist, exploitative, or offensive (in some way) names, logos, mascots…or all of the above.
2017 BXP Makeover Challenge
The Makeover Challenge, sponsored by BXP Magazine (formerly Package Design Magazine), Sun Chemical, and Caps57, returned for its 14th year this summer.
Brand Charter: Brand Personality – Part 2
In addition to thoughtful brand values, well-defined “brand personality” attributes are an important strategic element of a robust brand charter.
Brand Charter: Values – Part 1
Hard Seltzers. Cauliflower pizza crust. So what’s next? COHO’s 2021 Food and Beverage Trends could inspire the next, most instagrammable, crave-worthy products in the category.