Time for a Brand Reset?
During the recent weeks, we’ve all been hearing about brands with seemingly racist, sexist, exploitative, or offensive (in some way) names, logos, mascots…or all of the above.
Gen Z Could Become Private Brand’s Biggest Fans
Generation Z is just coming of age in the market.
The Disemvoweling of Modern Brands
Disemvoweling may sound like a coined word, but I promise you, it’s not. It’s a brand naming technique that owes its origins to texting culture.
2017 BXP Makeover Challenge
The Makeover Challenge, sponsored by BXP Magazine (formerly Package Design Magazine), Sun Chemical, and Caps57, returned for its 14th year this summer.
Building Better Brand Names
In a past blog post, I discussed reasons why a DIY approach to naming is not always the best idea. In this blog, I will share some best practices for getting to better brand names.
Brand Charter: Brand Personality – Part 2
In addition to thoughtful brand values, well-defined “brand personality” attributes are an important strategic element of a robust brand charter.
A DIY Bionic Man?
In the age of Do-It-Yourself, people are taking on all kinds of projects themselves.
Our Next Big Journey
Today, COHO Creative – a brand strategy, innovation, and design company – sets out on our next big journey