Time for a Brand Reset?
During the recent weeks, we’ve all been hearing about brands with seemingly racist, sexist, exploitative, or offensive (in some way) names, logos, mascots…or all of the above.
2017 BXP Makeover Challenge
The Makeover Challenge, sponsored by BXP Magazine (formerly Package Design Magazine), Sun Chemical, and Caps57, returned for its 14th year this summer.
Building Better Brand Names
In a past blog post, I discussed reasons why a DIY approach to naming is not always the best idea. In this blog, I will share some best practices for getting to better brand names.
A DIY Bionic Man?
In the age of Do-It-Yourself, people are taking on all kinds of projects themselves.
The Truth About Spirits
In today’s quickly growing and highly competitive brown spirits (bourbons & whiskeys) market, the need for a strong point of difference is more important than ever.