LOYALL SIGNATURE
How do you take a trusted pet food brand from the barnyard to the big box?
Loyall Signature, known for its premium quality dog and cat foods, faced a challenge: breaking into big box and boutique retailers from its agricultural channels. The pandemic, however, became an unexpected ally, prompting a shift in perspective towards pets as cherished family members. Capitalizing on this sentiment insight, Loyall Signature redefined its approach. With superior formulations and packaging design rooted in the enduring bond between humans and pets, the brand captivates hearts. Luxurious substrates, vibrant colors, and meticulous finishes invite us in, brings us together, and assures us that we’re giving our fur babies the very best.
Client
Nutrena | Packaging Design
Category
Petcare
Services
Consumer Insight
Landscape Assessment
Design Strategy
Package Design
Awards
Award of Distinction | PAC Global Awards | 2024 Brand Extension, Non-Food
Loyall Signature | GD USA | 2023 Package Design